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Back to Basics: Chewing Sticks Make a Comeback as Toothpaste Prices Soar

Nigerians are reverting to traditional practices as rising economic pressures make everyday items like toothpaste increasingly unaffordable. The once-common use of chewing sticks, valued for their medicinal properties, is re-emerging

Nigerians are reverting to traditional practices as rising economic pressures make everyday items like toothpaste increasingly unaffordable. The once-common use of chewing sticks, valued for their medicinal properties, is re-emerging among families struggling to manage rising costs.

Many families now find that spending over N5,000 on toothpaste, which lasts less than two weeks for a household of seven, is a luxury they can’t afford. Instead, they are opting for chewing sticks, which are not only cheaper—costing as little as N100—but also boast significant antibacterial benefits.

For instance, Mr. Vincent Osamese, a photographer, shared his experience of switching to chewing sticks after realizing he spent N4,000 on toothpaste in just three weeks. Initially resistant, his wife eventually embraced the switch after witnessing the family’s high toothpaste expenses.

Miss Adunni Hungbo, a trader, faced a similar dilemma when her favorite toothpaste rose in price from N1,500 to N2,000. This prompted her to buy a chewing stick, demonstrating that even those who earn modest salaries must adapt to survive.

Plumber Mr. Fehintola Ademide echoed these sentiments, criticizing government policies that neglect the burden placed on citizens by rising prices. He too has turned to chewing sticks to cut costs.

Maureen Agu, another trader, shared that she and her older children now use chewing sticks, while her younger children use a cheaper powder toothpaste. She emphasized that adapting to these changes has been challenging but necessary for managing finances.

Research supports the health benefits of traditional chewing sticks, indicating they have strong antibacterial properties that combat various harmful bacteria. As economic challenges continue, many Nigerians are finding innovative ways to maintain their health and hygiene within their means.